For Neocon in 2016, I concepted and worked with a team to create a video that celebrates the release of new colors ways for a classic Steelcase chair, Max Stacker. Perviously seen as a hardworking utility chair, this video repositions the chair to be more expressive, flexible, and appealing to consumers.
Concept: Heather Tucker
Animation by Eskimo
Created while at Auxiliary, Inc.