STEELCASE THREAD PRODUCT LAUNCH
I was involved in the launch of a new Steelcase product, Thread—a power distribution system. I art directed several communication deliverables including: product and lifestyle photography, technical illustrations, positioning copy, sales brochures, and an animation to visually explain how the product works.
Art Director & Designer: Heather Tucker
Photographer: Jeremy Frechette
Stylist: Katie Huber
Animators: DartFrog Creative
July 2014–October 2015