CHACO FOOTWEAR
Holiday Campaign & Promotion
In 2015, I led a team in concepting and creating a Chaco holiday theme and promotion to drive traffic from social media channels to Chacos.com throughout the holiday season.
The theme "The More the Merrier" focused on friends & family gathering for the holidays. The promotion incorporated a chance to win four gift packs; one for the winner, and three to share.
For this project, we created promotional copy, illustrated lock-ups, icons, patterns, and social media assets. I also art directed a photoshoot of the prize items to use for promotion. To ensure visual and verbal consistency we created a style guide for the campaign.
Creative Lead: Heather Tucker
Illustrator: Laura Wiluz
Designer: Ben Petersen and Briana Garza
December 2015