2015 Advertising Campaign
I worked hand and hand with a writer and designer to develop a 2015 advertising campaign for Chaco. The campaign needed to communicate to consumers that Chaco had a new and improved Classic Z/Sandal. As well as, reinforce Chaco brand belief that outdoor adventure, travel and community enrich life. With inspiring lifestyle photography, short user benefit focused copy, and a minimal design the campaign has a simple, modern look. The ads ran in a variety of outdoor channels including publications like Outdoor Magazine, Men's Journal, and National Geographic Travel.
Creative Lead: Heather Tucker
Designer: Briana Garza
Writer: Adam Barr
June 2015
Z/Sandal Design Simplicity
I worked with a team to concept how best to display the simplicity of the design of Chaco's Classic Z/Sandal—made with only 8 components. The final result of the project was several high def renderings of a partly disassembled sandal suspended dynamically in space. The assets were used on social media and their website.
Art Director: Heather Tucker
Renderer: DartFrog Creative
November of 2015